You often hear that the world of marketing is changing. It’s true, but we should all be looking at that statement a little differently.

The world of marketing has changed.

It’s not a matter of predicting where marketing is heading. We’re living it, right here, right now. Traditional marketing is failing to reach audiences like it used to. Even in its heyday traditional marketing wasn’t considered a precision approach. It was a numbers game, one that simply doesn’t work anymore. Newspapers and magazines are all but obsolete, and TV and radio are declining in a major way.

In its place rises digital marketing, or as we like to call it, “marketing.” Simply put, it’s the most effective way to market a business today, and for the foreseeable future.

I’ll reevaluate that statement as soon as one of these ever-popular end-of-days movies is made a reality. Until then, I stand behind it.